Posted September 1st, 2011
QR Codes: Not Just for Catalogs Anymore
When was the last time you didn’ t see a QR code in an advertisement or on a product label? QR, or quick-response, codes are becoming as commonplace in marketing as phone numbers and web addresses. They’re popping up on pizza boxes and cereal boxes, billboards and scoreboards – even on T-shirts and car tags. QR codes are the quintessential call to action and can turn leads into customers if used wisely. And QR codes can elicit a variety of responses – a link to a website, a downloaded coupon, an e-mail or even a phone call. Check out Fast Company’s 13 Creative Ways to Use QR Codes.
The most appealing feature of QR codes is that they are absolutely free and easy to create. I’m a fan of qrstuff.com, which offers users more than a dozen input data types, including social media links, e-mail, sms message, Google map place tag and a Paypal Buy Now Link. There are several other free online QR code generators. Check them out and decide which one works best for you.
